Our Story
Passion. Principles. People. Planet. Princi.
Handed down with love from generation to generation
In 1979, one of the worlds most passionate purveyors of smallgoods was founded in a small Australian town. What was an institution curating some of the most unique recipes to cater for the Italian community – the antipasto connoisseurs - is now catering for all Australians. Princi continues to be driven by the same values - the love of family and community.
“From soil to shelf, we make sure to leave no stone unturned. Consumer and team safety are the backbone of every thing we do.”
Princi is more expensive, You get what you pay for
Pay peanuts, get monkeys. That’s not us. You see, the Princi journey is not just about packaging any meat and selling it at the lowest price. It’s impossible to achieve cheap and premium in one. And it’s also impossible for your Princi team to compromise premium just to save money. Because ultimately, the greatest cost is compromising your health. Whether it’s the highest standards in safety and hygiene, or the highest grade of meat selected, premium is our habit. You can see, smell, taste and feel it.
Princi means amazing ingredients, texture and ‘wow’ flavours that are healthier for you
“Our key objective is making sure that we retain those timeless, delicious recipes, whilst reducing your exposure to unhealthy preservatives and anything artificial as much as possible.”
It’s those who appreciate premium and free range meats with minimal preservatives - and in some cases totally chemical nitrate free - who love Princi and remain loyal for a lifetime. Most important is making sure that we reduce your exposure to unhealthy preservatives as much as possible. Our innovations team and food technologists forever drive positive change to enhance all that we do. Your safety and wellbeing are the Princi cornerstones. Our motive is not just selling meat at any price – but love of people, principles and planet. Morals before money. We love to challenge conventional and forever raise standards. This is our meat happiness experience!
Supporting world class local farmers – not imported meat
Did you know that many smallgoods brands incorporate imported meat in their products? We source 100% of our meat from premium and free range Australian farms where the love of the land and care for animals is paramount. Imported meat has to be cooked and loaded with preservatives overseas, so it could comply with import laws and last the journey. This may compromise the quality of meat as well as your health. Princi meat is APIQ certified (Australian Pork Industry Quality Assurance Programme) and RSPCA certified. These farms are also Australian owned, supporting the local industry and jobs with the very best in animal welfare and processing standards. We also have a passion for putting back in to the community - to support people in need and make our planet cleaner and greener. We don’t like to tell you where or what, we just do it because we love to do it - and if you found out by chance, well that’s great. However, the boast factor is not the reason why we do it.'
The hand made Princi love
“Our 5Ps drive everything. Timeless, happy and respectful PRINCIples are a core part of our DNA. A team culture built on gratitude and equality that rewards excellence beyond the financial.”
Although some automation is important to deliver volumes at the highest standards, there are certain methods that we will continue to do by hand. That’s because it’s the only way to infuse love into the products that you love. For example our salami’s are hand tied and naturally air dried over a period of up to 10 weeks. We don’t like using additives that are commonly used in cheaper brands, like Glucono Delta-Lactone (E575), to speed up the fermentation process, we love nature doing its best. This naturally cured process takes longer than more modern methods of cooking or heat treating salami’s. Our more traditional methods provide the best results in distinctive taste, texture and meat integrity – you be the judge. There’s a reason why we win gold awards.
The Princi range includes an extensive Free-Range selection of Smallgoods, chemically nitrate free, as well as the traditional premium family favourites – Prosciutto, Hams, Cacciatore, Salami, Mortadella, Coppa and Pancetta.
“We love our team and purpose - supporting local farmers, selecting the most premium meat and pouring happy methods, passion and commitment into our products every day. Some of our team have been with us for almost 40 years.”
There used to be a perception that smallgoods were made of leftover meat and loaded with unhealthy additives. We are changing that. Princi is made with the most premium meat selection using the best methodology. You can taste the real love and happiness in Princi.
Gluten Free & Dietary Needs Friendly, No Artificial Colors or Flavours
All Princi products are gluten and dairy free, making them ideal for those who are lactose intolerant and coeliacs. With premium and principles being our passion, the Princi range are naturally free of artificial colourings, artificial flavourings and definitely no added MSG.
Your Princi Team - a happy village
The products are as good as the people pouring love into it. Of course, the premium locally sourced meat, combined with our age old Mediterranean village recipes and distinct flavours, traditional hand made and natural fermentation methodology - gives Princi the ‘wow’ factor at family gatherings throughout our great nation. Flavours and goodness that are so rare – a taste and texture that satisfies the most fanatic of foodies, and the connoisseur oldies expecting perfection, whose shoulders we stand on. One other very important aspect of Princi that infuses love more than anything else-having the happiest team and the happiest culture that loves to reward excellence. We are not saying that we are perfect. Yet every day, our leadership and team are always looking for ways to add happiness to each other and society. Respect, love, communication, diligence and humility – in action. This is not captured on the balance sheet, however it’s our biggest asset. It doesn’t matter what we achieve in life, if it’s not underpinned by those timeless happy values, it’s worthless. That’s our Team Princi’s DNA – Passion, Principles, People , Planet. Welcome on the adventure and thank you for supporting your MEAT HAPPINESS experience !
“Every day, our leadership and team are always looking for ways to add happiness to each other and society. Respect, love, communication, diligence and humility – in action.”