Our Story

In the 1970s, Michele Princi, an Italian butcher and smallgoods producer, packed his bags and headed for Australia. He’d heard it was the ‘lucky country’, full of opportunity.

Michele landed in Perth, Western Australia and set about establishing a butcher shop. In 1979, his dream was realised with the opening of M.Princi Butchers in North Perth; and so began the Princi Smallgoods story.

Early Years

A number of years after M.Princi Butchers was founded, Michele invited his nephews, Pino and Pasquale Princi and Frank Vizzari, to help him establish Princi Smallgoods. Using the very best produce, age-old recipes, and production methods handed down through their family; they developed a line of smallgoods that was well received throughout the Italian community of Perth.

News of the smallgoods manufacturer quickly spread and in next to no time, Princi Smallgoods salamis and sausages were being distributed all over Australia.

The Princi Tradition Lives On

Today, Princi Smallgoods is one of Australia’s largest manufacturers and wholesalers of Italian smallgoods. The company is still owned and operated by the Princi family, however the original Princi Smallgoods factory has been replaced with a state-of-the-art modern facility in Malaga.

Whilst the factory’s location might have changed, the traditions and values that Michele Princi first brought to Australia in the 1970s have remained.

Princi Smallgoods still believes that good quality products can only be attained from good quality produce, which is why we only use high quality 100% Australian pork and beef in our products.

Our range now includes Free-Range Smallgoods, as well as the traditional family favourites – Prosciutto, Cooked Hams, Cacciatore Sausage, Salami, Mortadella, Coppa and Pancetta.

Here at Princi Smallgoods we proudly support the Australian farming industry by using only 100% Australian Pork and Beef.  All our products are also gluten free, making them ideal for those with food intolerances such as coeliac disease.  With quality being our number one priority, we pride ourselves on delivering only the best produce with our complete product range also free of artificial colourings, artificial flavourings and no added MSG.

Princi Smallgoods – Purely Australian, Naturally Italian.